Conversations are captured 100% and auto-ingested into the native Contact Center AI Insights product, which computes the sentiment & entities shown here (real Google ML, model V2). This page surfaces CCAI's analysis (pulled via API by insights/cci_analyze.py); the native CX Insights console (location us) is the source of truth. Call drivers are keyword rules; topic modelling & Quality-AI are the native product's next layer (need conversation volume). Demo data — synthetic, self-generated.